After all the rain, snow and short days we are ready to infuse some colour into our world with 6 styles from our new SS11 collection:
The spiral top, The meander top, The helix tank, The scoop neck essential, The zig-zag top, The undulate top.
Be sure to check out the videos for each style with close-up shots and detailed explanations of fit and function! More styles will be arriving throughout the coming weeks so be sure to check back often for the best colour and size selection.
Finding inspiration in the women of the late-sixties/early-seventies, second wave feminists, we pay homage to the free and playful spirit. Creating our own existence; reaping what we sow; in-tune with our inner vision. This revolutionary period allowed for a new freedom of artistic expression - bold, abstract and sculptural. Due to a shifting political climate, an "anything goes" Art Scene emerged fuelled by phychadelics and rock&roll. We3 uses the twist as a visual representation of this era's idiosyncratic and revelatory nature.
This season we used Shallom, artist, writer, and stylist as our model and true example of a living artist.
"I always wanted to be an artist, whatever that was, like other chicks wanted to be stewardesses. I read. I painted. I thought."
Janis Joplin